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  <author>Lynda Harding</author>
  <body-html>&lt;p&gt;&lt;strong&gt;easidream&#174;&lt;/strong&gt; was conceived and developed by Lynda Harding and trialled in conjunction with the University of Brighton. &lt;strong&gt;easidream&#174;&lt;/strong&gt; products are made in the UK.&lt;/p&gt;


	&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0029/4002/files/65.jpg?1243245007' alt='' /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;Hello, I&#8217;m Lynda, mum to six lovable and lively children and inventor of &lt;strong&gt;easidream&#174;&lt;/strong&gt;.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;When my sixth child, Bradley was born, he cried constantly and it was a nightly struggle to settle him to sleep&#8230;a struggle that went on until he was two and a half years old!&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;I tried everything to soothe him off to sleep, but I discovered that the most reliable way was to lean over the cot sides and create a &#8216;rocking cot&#8217; motion by moving the mattress up and down. Having scoured shops and the internet for any product that would replicate this movement (and relieve my backache!) I realised that there was nothing suitable out there.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;I was determined to invent a product that would not only help soothe particularly fractious babies, but also promote the formation of a healthy sleep pattern, so both babies and parents could benefit from a good night&#8217;s rest.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;For the next few years I researched the problem as deeply as possible, canvassing valuable input from sleep experts, university departments and medical professionals like midwives, child psychologists and paediatricians. I also consulted with the baby care industry and product design teams and, of course, surveyed many parents with young babies. At last, after a 7-year gestation &#8230;&lt;strong&gt;easidream&#174;&lt;/strong&gt; was born.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;Our finished product has been meticulously designed and researched and now trialled and endorsed by University Medical Experts. After all this time, it&#8217;s a dream come true!&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;I hope that &lt;strong&gt;easidream&#174;&lt;/strong&gt; will be a &amp;#8216;Dream Come True&amp;#8217; for you too, if you have your own little &#8216;Bradley&#8221; to contend with.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;Please browse our website- you may be only a click away from transforming sleep time into a happy, safe and rewarding experience for you and your baby.&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;em&gt;Sweet dreams and warmest regards&lt;/em&gt;&lt;/p&gt;


	&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0029/4002/files/LyndaSig.png?1243525952' alt='' /&gt;&lt;/p&gt;</body-html>
  <created-at type="datetime">2009-03-28T04:35:40+00:00</created-at>
  <handle>m03-about-us</handle>
  <id type="integer">3253982</id>
  <published-at type="datetime">2009-03-28T04:35:40+00:00</published-at>
  <shop-id type="integer">294002</shop-id>
  <template-suffix nil="true"></template-suffix>
  <title>about Us</title>
  <updated-at type="datetime">2009-05-29T00:43:57+01:00</updated-at>
  <body>*easidream&#174;* was conceived and developed by Lynda Harding and trialled in conjunction with the University of Brighton. *easidream&#174;* products are made in the UK.

&lt;img src='http://cdn.shopify.com/s/files/1/0029/4002/files/65.jpg?1243245007' alt='' /&gt;

_Hello, I&#8217;m Lynda, mum to six lovable and lively children and inventor of *easidream&#174;*._

_When my sixth child, Bradley was born, he cried constantly and it was a nightly struggle to settle him to sleep&#8230;a struggle that went on until he was two and a half years old!_

_I tried everything to soothe him off to sleep, but I discovered that the most reliable way was to lean over the cot sides and create a &#8216;rocking cot&#8217; motion by moving the mattress up and down. Having scoured shops and the internet for any product that would replicate this movement (and relieve my backache!) I realised that there was nothing suitable out there._

_I was determined to invent a product that would not only help soothe particularly fractious babies, but also promote the formation of a healthy sleep pattern, so both babies and parents could benefit from a good night&#8217;s rest._
 
_For the next few years I researched the problem as deeply as possible, canvassing valuable input from sleep experts, university departments and medical professionals like midwives, child psychologists and paediatricians. I also consulted with the baby care industry and product design teams and, of course, surveyed many parents with young babies. At last, after a 7-year gestation &#8230;*easidream&#174;* was born._

_Our finished product has been meticulously designed and researched and now trialled and endorsed by University Medical Experts. After all this time, it&#8217;s a dream come true!_

_I hope that *easidream&#174;* will be a 'Dream Come True' for you too, if you have your own little &#8216;Bradley&#8221; to contend with._

_Please browse our website- you may be only a click away from transforming sleep time into a happy, safe and rewarding experience for you and your baby._

_Sweet dreams and warmest regards_


&lt;img src='http://cdn.shopify.com/s/files/1/0029/4002/files/LyndaSig.png?1243525952' alt='' /&gt;


</body>
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